Green Technology for a New World
August 11-15, 2010 @ Seattle, WA
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Cheryl Goodman

Director of Marketing, (Qualcomm)

Cheryl Goodman is Director of Marketing for Qualcomm MEMS Technologies, Inc (QMT). In this role, Goodman oversees global marketing and communications efforts, including analyst and media relations across international markets.

Goodman is also QMT’s liaison to the publishing industry and provides strategic input into market research and product development strategies in context with Qualcomm’s innovative and award-winning display technology, mirasol. She speaks regularly to publishers about the migration of content from the printed page to the digital display, and has presented at M-Publishing, the Digital Publishing & Advertising Conference, and the Magazine Publishers Association Independent Magazine and Dimensional to Digital conferences.

Goodman is a frequent spokesperson for QMT: she has been quoted in multiple publications and has spoken at top tier industry events including DEMO 09. She also oversees QMT’s successful awards program, and has helped obtain recognition for the organization with honors such as the WSJ Innovation Award, PC Magazine Technical Excellence Award, EDN Innovation Award, Andrew Seybold Choice Award and finalist standing for the CES Innovation Awards and GSMA Global Mobile Awards.

Before joining QMT, Goodman managed Qualcomm’s industry analyst relations program and public relations efforts for Qualcomm’s FLO TV and FLO Technologies divisions. Prior to joining Qualcomm, Goodman served as the director of public relations and marketing for start-up, creator of a Linux-based operating system, and led public relations efforts at She has extensive experience in broadcast journalism, and served as the technology Web reporter for ABC affiliate KGTV and Web reporter for CBS affiliate KFMB.

Goodman attended San Diego State University, where she earned a bachelor’s degree in political science and television, new media and film. She was appointed in 2010 to participate in the San Diego Zoo’s Biomimicry Advisory Board. Biomimicry is the process by which a phenomenon found in nature inspires innovations in science, a field that generated the technology behind mirasol displays. The board aims to establish the Zoo as the international hub for biomimicry awareness, education, resources and application.

Find Cheryl’s updates on digital publishing and the portable device ecosystem at Qualcomm’s blog, OnQ, and via QMT’s Twitter feed, @mirasoldisplays.

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